Choosing between Europe or the ‘Land of the Rising Sun’

Drawing of Benny de Viking, the character of Planeet Goudgeel and Fighting Against Cancer, next to the custom plush toy made by Progimpex, with the same horns, cape, boxing gloves and FAC belt.
Original drawing of the bird character from publisher Kwintessens next to the plush hand puppet made by Progimpex, with the same blue shirt, red shorts, glasses and yellow beak
Urgo, the sun character of Vistalife vitamins, as illustration next to the custom plush toy made by Progimpex, with the same open smile, tongue and eyes.
Original drawing of the strawberry character from Urgo-Vistalife to a plush super soft strawberry pillow Progimpex
Progimpex, Known For The Quality, Plush Toys & Merchandise

Post-Pandemic Production Preferences: Europe versus China

Progimpex Analyzes the Shift in Perception of Chinese Production Post-COVID-19: Separating Facts from Sentiments and Misconceptions

Progimpex, Known For The Quality, Plush Toys & Merchandise, Shanghai Jing'an Temple
Jing’an Temple, Shanghai China ©Sabrina Maes

Perception and reality

Stereotypes of low-quality and inefficient processes often color the general perception of Chinese production. However, Progimpex’s recent visit to China revealed a different picture. China has significantly improved its production capabilities with rapid modernization and technological advancement. This underscores the need to look beyond old perceptions and recognize the real progress in the Chinese manufacturing industry.

European production as an alternative

Many companies look to production in Europe due to its proximity and perceived higher quality standards. Progimpex recognizes the value of European production, especially for customers who desire faster turnaround times and lower transportation costs. However, Progimpex is also aware of the strengths of Chinese production, including scalability and cost-efficiency, which remain essential for large-scale productions.

Role of financial institutions

As a key advisor in the industry, Progimpex understands the significant influence that banks and financial institutions can have on companies’ production choices. We are committed to advising our customers on how their financial partners’ preferences or recommendations regarding production locations may affect their decision-making process.

Progimpex, Known For The Quality, Plush Toys & Merchandise, Shanghai Jing'an Temple
Jing’an Temple, Shanghai China ©Sabrina Maes

The importance of diversification in production

Progimpex’s experience highlights the importance of having a flexible and diversified production base. Progimpex can adapt to changing market conditions and customer needs by maintaining production capabilities in both Europe and China. This reduces risks and ensures continuity in times of uncertainty.

Progimpex’s stance

In conclusion, although Progimpex facilitates production in Europe and China, there are apparent differences in technological advancement and efficiency between these regions. China’s advanced electrification and infrastructure often mean faster production times and lower costs, while European production plants are less evolved, resulting in longer production times and higher costs. This distinction is crucial for clients when choosing a production location for their projects. Progimpex emphasizes the value of flexibility in production choices, where each location offers unique advantages depending on the specific requirements and goals of the project.

Why brands choose Progimpex

Drawing of Benny de Viking, the character of Planeet Goudgeel and Fighting Against Cancer, next to the custom plush toy made by Progimpex, with the same horns, cape, boxing gloves and FAC belt.

I’m absolutely thrilled with the final result. This has been one of our most important projects, and Progimpex delivered exactly what we needed

Since 1998, Progimpex has worked for brands, theme parks, publishers and public institutions that already have a character. We turn that character into plush toys, mascot costumes and merchandise, exactly as in their brand book, produced in larger runs and identical in every reorder. You have one dedicated contact in Belgium, from your first question to delivery.

Latest Post

Categories

Your character
NEXT?
Send us your brand book or style guide and tell us where your character will be sold or used. You’ll get a tailored proposal within 48 hours.