ABOUT PROGIMPEX
Since 1998, we turn brand characters into plush toys, mascot costumes and merchandise for brands, theme parks, publishers and public institutions. From our office in Brussels, we manage everything from your brand book to delivery in Europe.
Why brands choose Progimpex
What you approve is what you get
Your character is part of your brand, so it has to look right every time. That’s why patterns, materials and colour references are locked at sample stage, and every step, from sample to delivery, is managed by our own team. The result: no surprises between sample and production, and every reorder identical to the first.
- True to your brand book: Same colours, same shape, every detail.
- Sample in 10–14 days: Approve the sample before production starts.
- Larger runs, same top quality: Every piece made exactly like the approved sample.
- Every reorder identical: We keep all specifications for your next order.
- Safe and compliant from the start: CE marking, EN 71, GPSR and PPWR are part of our production process, with full documentation.
- One partner for the whole chain: Production, quality control, transport, import, customs, storage and delivery in Europe.
A word from our founder
Passion. Dedication. Details.
That’s what drives me every day as founder and owner of Progimpex. For more than 25 years, my team and I have been turning brand stories into plush toys, mascot costumes and character merchandise that people love to hold on to.
Our strongest partnerships start with brands that already have a character, a clear long-term vision and a well-developed brand guide. Together, we build a brand identity that lasts.
What gives me the most energy is guiding the whole journey: from the first conversation about your design to a finished product that truly touches people and meets the highest standards. For us, safety is a promise. Everything we make complies with European law, including the General Product Safety Regulation (GPSR) and the Packaging and Packaging Waste Regulation (PPWR).
With full supply chain control, from development and production in our partner factories to testing, storage and distribution, we take care of everything, so you can focus on your brand. Whether it’s a mascot for your company, a loyalty item or an exclusive theme park concept.
Outside work, I find energy in my family, travel and photography, and I stay sharp with fitness and running. I bring that same drive and eye for detail to every project.
Sabrina Maes, Founder & Managing Director
Stijn
Manager
Sabrina
Founder & Managing Director
The Team
Meet the people behind your project
You get one dedicated contact in Belgium, from your first question to delivery, and for every reorder. Stijn follows up your project day to day. Sabrina makes sure your character looks the same on every product.
Brands we work for
From theme parks and cruise lines to publishers, pharma and public institutions: bringing characters to life since 1998.
As a member of IAAPA, the global association for the attractions industry, we work with theme parks and attractions across Europe.
What clients say
Wondering if your plush will really look like your character?
Read what other brands say. They sent us their brand book and got a plush toy that truly looks like their character, run after run.
Progimpex delivered exactly what our brand needed - a large shipment of custom plush toys that perfectly represented our brand at a major trade show
I'm absolutely thrilled with the final result. This has been one of our most important projects, and Progimpex delivered exactly what we needed. I'm truly happy that there's now a figure on my desk that I can look at every day with joy!
Progimpex created our Plush toys and hand puppets with great care and quality. The sample exceeded our expectations in colours and materials. Sabrina kept us informed and even helped reduce transport costs. A reliable, skilled and pleasant partner to work with.
FAQ
Frequently Asked Questions
The questions brands ask us most, answered in plain words. Don’t see your question? Send it to us and you’ll have an answer within 48 hours.
For brands and organisations with a character that has its own brand book or style guide, and that use it in shops, theme parks, campaigns or events. That’s where our experience since 1998 makes the difference.”
You have one dedicated contact in Belgium, from your first question to delivery. We handle development, production, certification, storage and shipping.
Yes. Our plush toys and merchandise meet the European toy safety rules (CE marking and EN 71) and the General Product Safety Regulation (GPSR), and our packaging follows the EU packaging regulation (PPWR). You receive the documentation with your order.
Ready to take your character further?
Send us your brand book or style guide and tell us where your character will be sold or used. You’ll get a tailored proposal within 48 hours