Proven Character Design That Makes Brands Truly Unforgettable
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Character design for brands
OUR CORE BUSINESS SINCE 1998
Progimpex develops characters that are made to live beyond a drawing.
We translate brand values, campaign ideas and existing mascots into professional characters that can be produced as plush toys, mascot costumes, promotional merchandise or complete brand experiences.
Since 1998, we have helped brands and organisations turn characters into tangible, recognisable and memorable brand carriers.
More than a nice drawing
A strong character is not only visually appealing.
It must be recognisable, technically feasible and suitable for the way your brand wants to use it.
At Progimpex, character design is always developed with the final product in mind. A plush toy, mascot costume, keychain, puzzle, storybook or retail display each requires different proportions, materials and technical choices.
That is why we look at your character not only as a creative concept, but as a complete brand asset.
What we offer
- Character development & design
- Custom plush cuddly toys
- Custom-made mascot costumes
- Merchandise & promotional items
- Import, storage & distribution
- Strategic brand guidance / total experience
From Idea to character
OUR CORE BUSINESS SINCE 1998
From idea to character
Progimpex helps brands turn an idea, mascot or existing visual into a clear and usable character design.
We do not only look at the drawing itself, but also at how the character can later be translated into plush toys, mascot costumes, PVC items, books, displays or other merchandise.
What we do
New character design based on your brand or campaign
Restyling of an existing mascot or logo character
Adaptation of a character for plush production
Adaptation of a character for mascot costumes
Technical preparation for merchandise
Guidance on colours, proportions and materials
Designed for production
A character that looks good on screen is not always suitable for production.
That is why we take into account:
- Shape and proportions
- Fabric and material choices
- Embroidery and print details
- Safety and compliance requirements
- Packaging and transport impact
- Future use across different products
Important
Progimpex creates character designs as part of a professional production process.
We are not a free concept studio.
Design work is linked to a concrete project or quoted separately as a design phase.

Discuss Your Character Design
We translate stories and brand values into characters. Contact our Team to discuss your needs.
WHAT SETS US APART
Trusted Partner in Plush & Merchandise
Since 1998, we guide brands and organizations with certified production, sector insights, and reliable European import.

In-house quality control
Every stage checked by our own team, no surprises.

Lightning-fast sampling
See your final sample in as little as 14 days
Full supply chain control
Shipping by air or sea freight, European import & customs clearance, Storage & distribution options
Offer or information within 48 hours
Ready to start your project?
See, feel & compare real samples. Get your free pack and explore the quality.
Inspiration pack
Discover how we turn sketches into plush, mascots & merch. Start exploring now.
Explore products
Ready to begin? Share your idea today and we’ll get back within 48h.
Launch your Project
Testimonials
Here’s what keeps them coming back.
ProGimpex delivered exactly what our brand needed - a large shipment of custom plush toys that perfectly represented our brand at a major trade show Note: Rush timelines are evaluated case-by-case and may not be possible for all projects.
I'm absolutely thrilled with the final result. This has been one of our most important projects, and Progimpex delivered exactly what we needed. I'm truly happy that there's now a figure on my desk that I can look at every day with joy!
Progimpex created our Plush toys and hand puppets with great care and quality. The sample exceeded our expectations in colours and materials. Sabrina kept us informed and even helped reduce transport costs. A reliable, skilled and pleasant partner to work with.
