From Sketch to Final Product

Drawing of Benny de Viking, the character of Planeet Goudgeel and Fighting Against Cancer, next to the custom plush toy made by Progimpex, with the same horns, cape, boxing gloves and FAC belt.
Original drawing of the bird character from publisher Kwintessens next to the plush hand puppet made by Progimpex, with the same blue shirt, red shorts, glasses and yellow beak
Urgo, the sun character of Vistalife vitamins, as illustration next to the custom plush toy made by Progimpex, with the same open smile, tongue and eyes.
Original drawing of the strawberry character from Urgo-Vistalife to a plush super soft strawberry pillow Progimpex
Progimpex, Character Design for Plush, Mascot Costumes and merchandise including 3D.

The professional journey behind every custom plush

Every Progimpex plush starts with a clear method: creative design, technical feasibility, and certified production. Since 1998 we’ve refined this process to deliver brand-ready, CE-compliant products that feel as good as they look.

Step 1: Concept and collaboration


Every project begins with a vision — a storybook character, a company mascot, or a campaign idea. We align on the audience, size targets, use case (retail, promo, loyalty, pharma), and compliance requirements. This phase defines what the character must express and what the final product must achieve.

Step 2: The first sketch


The sketch is the blueprint. It locks facial expression, proportions, and distinctive brand elements. We capture front, side and back views when helpful, so downstream patterning and stitching choices are unambiguous.

Step 3: Color precision with Pantone standards


Color drives recognition. We specify Pantone references and keep them consistent from sample to mass production. This safeguards brand alignment across fabrics, labels, accessories and packaging.

Step 4: Materials that matter


Fabric selection defines the tactile experience, durability and safety. Together we choose from standard plush, short/long pile, fleece, organic or recycled options, plus fillings and trims.

  • Purpose: cuddle feel vs. display durability
  • Safety: EN-71/GPSR suitability from the start
  • Sustainability: organic/recycled choices available

Step 5: From 2D to 3D — prototyping


Pattern making translates the sketch into a stable 3D form. We check balance, seams, stuffing channels, embroidery vs. print, and small-part rules. Each prototype is reviewed for:

  • Proportions and silhouette fidelity
  • Stitch quality and surface finish
  • Embroidery/print accuracy to artwork and Pantone
  • Compliance checkpoints (EN-71, GPSR)
    We iterate only where it improves quality or safety. Our rule: sample = mass production.

Step 6: The final certified plush


Before approval we validate color, trims, labels, barcodes and packaging. The approved sample becomes the production master. Traceability, QA plans and AQL checks ensure the final run matches what you approved — no surprises.

Why brands choose Progimpex

Drawing of Benny de Viking, the character of Planeet Goudgeel and Fighting Against Cancer, next to the custom plush toy made by Progimpex, with the same horns, cape, boxing gloves and FAC belt.

I’m absolutely thrilled with the final result. This has been one of our most important projects, and Progimpex delivered exactly what we needed

Since 1998, Progimpex has worked for brands, theme parks, publishers and public institutions that already have a character. We turn that character into plush toys, mascot costumes and merchandise, exactly as in their brand book, produced in larger runs and identical in every reorder. You have one dedicated contact in Belgium, from your first question to delivery.

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