SAFETY & COMPLIANCE

Your character carries your brand name, so it has to be safe. Every plush toy and every piece of merchandise we make meets European law, and you receive the documentation to prove it

Original drawing of the bird character from publisher Kwintessens next to the plush hand puppet made by Progimpex, with the same blue shirt, red shorts, glasses and yellow beak
Character © Uitgeverij Kwintessens · Hand puppet by Progimpex
Product Safety & GPSR, Europese Commissie Brussel

How we work

Safety is built in, not checked afterwards

Safety starts with the design: materials, small parts, seams and filling are chosen with European rules in mind. Your sample and your production are tested, every product carries the right labels, and we keep the full file. So when your quality or purchasing team asks for proof, it’s ready.

What you receive

Start your project

The rules we work with

What every product we make has to meet.

EN 71

The General Product Safety Regulation applies to all consumer products, including merchandise. Products are traceable, with the right product and contact informatione General Product Safety Regulation applies to all consumer products, including merchandise. Products are traceable, with the right product and contact information

GPSR

The General Product Safety Regulation applies to all consumer products, including merchandise. Products are traceable, with the right product and contact information

PPWR

The EU Packaging and Packaging Waste Regulation applies from 12 August 2026. Your packaging is assessed against its requirements

Looking ahead

The new EU Toy Safety Regulation introduces a Digital Product Passport for every toy and applies from 1 August 2030. We follow its preparation, so your toys are ready when it applies.

Brands we work for

From theme parks and cruise lines to publishers, pharma and public institutions: bringing characters to life since 1998.

Logo Persil
Logo Nationale Loterij
Logo KBC
Logo Bellewaerde
Logo DWW
Logo Carrefour Market
Logo Jungle City
Logo Sanofi

What clients say

Wondering if your plush will really look like your character?

Read what other brands say. They sent us their brand book and got a plush toy that truly looks like their character, run after run.

Progimpex delivered exactly what our brand needed - a large shipment of custom plush toys that perfectly represented our brand at a major trade show

Progimpex, High Quality Plush Toys, Plush Dog Darf
Head of Marketing Frank

I'm absolutely thrilled with the final result. This has been one of our most important projects, and Progimpex delivered exactly what we needed. I'm truly happy that there's now a figure on my desk that I can look at every day with joy!

Progimpex, Custom Made PVC Figurines, Progimpex
Author Stefan

Progimpex created our Plush toys and hand puppets with great care and quality. The sample exceeded our expectations in colours and materials. Sabrina kept us informed and even helped reduce transport costs. A reliable, skilled and pleasant partner to work with.

Progimpex, High Quality Plush Toys, The Perfect Fish Plush Pillow
Publisher Margreet

FAQ

Frequently Asked Questions

The questions brands ask us most, answered in plain words. Don’t see your question? Send it to us and you’ll have an answer within 48 hours.

Blue Handpuppet Warme William made by Progimpex
Is CE marking a certificate?

No. CE marking means the product meets the European requirements. It’s backed by test reports, a technical file and a Declaration of Conformity. That’s the documentation you receive from us.

Does a promotional plush toy also need to meet toy rules?

Yes. A plush toy is almost always treated as a toy, even when it’s a gift for adults, because children will play with it. That’s why we always produce plush to toy safety rules.

What about mascot costumes and merchandise?

Mascot costumes and merchandise such as bags, socks or towels are not toys. They fall under the General Product Safety Regulation, and we make sure they meet it.

Questions from your quality team?

Send us your brand book and tell us which documents your quality or purchasing team needs. You’ll get a tailored proposal within 48 hours.