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Success Story: The Smiling Desk Companions

  • Written by Sabrina
  • Cases
Drawing of Benny de Viking, the character of Planeet Goudgeel and Fighting Against Cancer, next to the custom plush toy made by Progimpex, with the same horns, cape, boxing gloves and FAC belt.
Original drawing of the bird character from publisher Kwintessens next to the plush hand puppet made by Progimpex, with the same blue shirt, red shorts, glasses and yellow beak
Urgo, the sun character of Vistalife vitamins, as illustration next to the custom plush toy made by Progimpex, with the same open smile, tongue and eyes.
Original drawing of the strawberry character from Urgo-Vistalife to a plush super soft strawberry pillow Progimpex
Progimpex, Known For The Quality, Plush Toys & Merchandise, EG Plush Clips
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Introduction

When Progimpex introduced its new line of clip-on plush toys, the goal was simple: to bring a touch of joy and personality to workspaces everywhere. Little did we know, these charming little companions would become an instant success, transforming desks and screens into hubs of happiness.

The idea

The idea was sparked by a desire to create something more than just a plush toy – it was about crafting a daily reminder of joy and positivity. These plush toys, designed with vibrant colors and infectious smiles, were equipped with a unique clip feature, allowing them to easily attach to desks, monitors, and other workplace items.

The Impact

The impact was immediate and heartwarming. Offices and home workspaces were soon adorned with these delightful characters, each bringing a unique touch of whimsy to the professional environment. Customers shared stories of how these plush companions brightened their day, offered a comforting presence during stressful moments, and even sparked conversations among colleagues, fostering a more connected and cheerful workplace.

The Succes

The success of these clip-on plush toys wasn’t just in their sales figures, but in the smiles they brought to faces, young and old alike. Progimpex had created more than just a product; it had launched a movement of joy in everyday spaces, proving that even the smallest additions to our environment can make a significant difference in our daily lives.

Why brands choose Progimpex

Drawing of Benny de Viking, the character of Planeet Goudgeel and Fighting Against Cancer, next to the custom plush toy made by Progimpex, with the same horns, cape, boxing gloves and FAC belt.

I’m absolutely thrilled with the final result. This has been one of our most important projects, and Progimpex delivered exactly what we needed

- Frank, Head of Marketing
  • True to your brand book and style guide
  • The same on plush, mascot costume and merchandise
  • Every reorder identical to the first
  • Personal follow-up from Belgium

Since 1998, Progimpex has worked for brands, theme parks, publishers and public institutions that already have a character. We turn that character into plush toys, mascot costumes and merchandise, exactly as in their brand book, produced in larger runs and identical in every reorder. You have one dedicated contact in Belgium, from your first question to delivery.

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